Technologie Eng

Examples of the use of artificial intelligence in the digitalisation of the economy

14 September 2023 | Knowledge, News, The Right Focus

From at least the 1950s, when Alan Turing published his paper ‘Computing Machinery and Intelligence’, the concept of artificial intelligence has captivated people’s imagination with the promise of a breakthrough in the way the world and the economy can function.

Today, AI solutions are increasingly facilitating our activities in many diverse areas, including:

Data analysis and pattern recognition

With the availability of huge collections of structured data, artificial intelligence can effectively assist in their analysis and pattern search, making it possible, for example, to build advanced risk assessment models, thereby increasing the scope for secure financing. Such tools can also be successfully used to optimise processes and supply chains, and are being used to combat various types of criminal activity

Service personalisation

Requires changing established standards every time. Until now, any deviation has been costly and could be unprofitable on a case-by-case basis. With artificial intelligence, which is efficient, for example, we can get more tailored digital content, including websites, e-learning or music

Business process automation

Personnel costs can often be a significant burden, especially in the case of labour-intensive and repetitive activities. This is why business process automation is undergoing dynamic development, allowing the reduction of human activities in favour of their automation (e.g. generating repetitive reports, ordering data and electronic documents, checking for changes in regulations).

Advice

With the right database, AI can be successfully used to support decision-making processes, for example in capital market advice, where the tool can use historical data, current data and the company’s investment policy to recommend specific financial instruments to the client, thus optimising profit. Another example is assisting medical staff in classifying a patient conditions.

Customer service

There is a growing market for chatbots/customer assistants. A well-designed tool with a large database can effectively speed up customer service, especially for routine issues.

The process of digitalisation and automation through the implementation of artificial intelligence in various areas of life seems inevitable. However, we need to be aware that this brings with it a number of challenges, including the potential for restricting access to information (information bubble) or a discriminatory approach due to the training of models based on poorly chosen information.

EU regulation on artificial intelligence

The proposed EU Regulation laying down harmonised rules on artificial intelligence (the AI Act) addresses these challenges. It will regulate the different uses of AI, including the obligations of providers and users of artificial intelligence systems.

As the draft Regulation is a comprehensive piece of legislation, preparing for its application will require an analysis of the information processed and the identification of necessary changes to IT infrastructure or policies and internal instructions.

Due to the specificity of this area, the success of the process of adapting to the Regulation will depend on the support of experienced AI consultants and lawyers who can help identify potential gaps and risks, and highlight the opportunities and possibilities that such solutions offer.

Questions? Contact us

Jan Ziomek

Latest Knowledge

How to structure a family foundation wisely

One of the key advantages of a family foundation is the flexibility to shape its internal structure as required. The legislature has granted the founders considerable freedom in this respect, enabling the foundation to be adapted to specific financial, family and business needs.

New rules for employing foreigners

The long-awaited Act on the Conditions for the Admissibility of Entrusting Work to Foreigners in the Republic of Poland came into force on 1 June 2025, replacing the previous legislation on employment promotion and labour market institutions.

The UDER2 draft: (theoretically) strengthened principle in dubio pro tributario

This principle, which states that doubts should be resolved in favour of the taxpayer, is set out in Article 2a of the General Tax Code and applies only in cases involving vague regulations. In practice, this leaves the tax authorities with considerable leeway for arbitrary application in proceedings where factual findings are crucial.

The Polish Deposit and Return System: a guide to the legal and tax rules

The Polish Deposit and Return System launches on 1 October. This is a real revolution for businesses, whether they are producers, importers, distributors or traders. Indeed, its implementation brings with it a number of challenges, including, perhaps less obviously, concerning VAT. Here is a brief guide to the most important issues relating to the Polish Deposit and Return System.

Act Amending the Labour Code or Poland’s response to the Equal Pay Directive

On 3 April 2025, a new draft Act Amending the Labour Code appeared on the website of the Sejm. Prepared by the Extraordinary Committee for Codification Amendments, it differs significantly from the original parliamentary draft implementing the Directive (print no. 934), the first reading of which took place on 6 February 2025. On 9 May 2025, the Sejm adopted the bill without amendments.

How a family foundation can protect itself from ‘black sheep’

Every family may unfortunately have members who can be confrontational, aggressive and uncooperative, who are in addition convinced that they are always right and that the world is always against them. They can create chaos and confusion, are a source of constant conflict or simply do not fit into the overall harmony. Sometimes we call them ‘black sheep’ because they cause difficult situations, place stress on relations or fail to meet expectations.

Key changes in tax scheme reporting (MDR)

The significant changes in the tax environment and the growing expectations for fiscal transparency have prompted the legislature to streamline the existing provisions on the system for reporting tax schemes (MDR), thereby eliminating some procedural ambiguities. According to ministerial announcements, the main aim of the amendments is to improve the readability, clarity and consistency of the reporting system and more closely align it with that in force in the wider EU.