Technologie Eng

Examples of the use of artificial intelligence in the digitalisation of the economy

14 September 2023 | Knowledge, News, The Right Focus

From at least the 1950s, when Alan Turing published his paper ‘Computing Machinery and Intelligence’, the concept of artificial intelligence has captivated people’s imagination with the promise of a breakthrough in the way the world and the economy can function.

Today, AI solutions are increasingly facilitating our activities in many diverse areas, including:

Data analysis and pattern recognition

With the availability of huge collections of structured data, artificial intelligence can effectively assist in their analysis and pattern search, making it possible, for example, to build advanced risk assessment models, thereby increasing the scope for secure financing. Such tools can also be successfully used to optimise processes and supply chains, and are being used to combat various types of criminal activity

Service personalisation

Requires changing established standards every time. Until now, any deviation has been costly and could be unprofitable on a case-by-case basis. With artificial intelligence, which is efficient, for example, we can get more tailored digital content, including websites, e-learning or music

Business process automation

Personnel costs can often be a significant burden, especially in the case of labour-intensive and repetitive activities. This is why business process automation is undergoing dynamic development, allowing the reduction of human activities in favour of their automation (e.g. generating repetitive reports, ordering data and electronic documents, checking for changes in regulations).

Advice

With the right database, AI can be successfully used to support decision-making processes, for example in capital market advice, where the tool can use historical data, current data and the company’s investment policy to recommend specific financial instruments to the client, thus optimising profit. Another example is assisting medical staff in classifying a patient conditions.

Customer service

There is a growing market for chatbots/customer assistants. A well-designed tool with a large database can effectively speed up customer service, especially for routine issues.

The process of digitalisation and automation through the implementation of artificial intelligence in various areas of life seems inevitable. However, we need to be aware that this brings with it a number of challenges, including the potential for restricting access to information (information bubble) or a discriminatory approach due to the training of models based on poorly chosen information.

EU regulation on artificial intelligence

The proposed EU Regulation laying down harmonised rules on artificial intelligence (the AI Act) addresses these challenges. It will regulate the different uses of AI, including the obligations of providers and users of artificial intelligence systems.

As the draft Regulation is a comprehensive piece of legislation, preparing for its application will require an analysis of the information processed and the identification of necessary changes to IT infrastructure or policies and internal instructions.

Due to the specificity of this area, the success of the process of adapting to the Regulation will depend on the support of experienced AI consultants and lawyers who can help identify potential gaps and risks, and highlight the opportunities and possibilities that such solutions offer.

Questions? Contact us

Jan Ziomek

Latest Knowledge

Contractual practices prohibited under the Data Act 

One of the key aspects of the Data Act is the introduction of provisions on prohibited contractual practices. These provisions are intended to protect businesses operating within the broadly understood digital industry that have a weaker contractual position.

Those who have data have power. The Data Act redistributes this power

The EU Data Act, which came into force in September 2025, represents a breakthrough in the regulation of data access and use. Data generated by devices, ranging from agricultural tractors and industrial machinery to solar panels and transport fleets, is no longer the sole property of manufacturers. Other market participants now have the opportunity to access and use this data to develop new, innovative products and services. The Data Act marks a departure from business models based on data monopolisation, to one requiring data to be shared in accordance with its rules. We are therefore entering a completely new reality.

KSeF and transfer pricing: a new era of transparency and operational challenges

The introduction of the National e-Invoice System (KSeF) represents one of the most significant challenges for group companies in recent years. Although the KSeF is intended to simplify the invoicing process and reduce tax abuse, it also has a significant impact on transfer pricing, particularly with regard to the documentation and settlement of TP adjustments.

Contributing assets to a family foundation – what to keep in mind

A family foundation is a legal entity whose purpose is to manage wealth effectively and ensure its succession without the risk of dispersing assets accumulated over generations. Therefore, a key issue related to the activities of such an organisation is the contribution of this wealth to the foundation in the form of various types of assets that will work for the beneficiaries. Let’s take a look at what this process involves in practice.

Cloud migration after the Data Act: new rights, lower costs and greater freedom

The Data Act requires a significant change in approach to cloud services. Companies should review their contracts and start planning updates immediately. It is crucial to introduce appropriate switching provisions and remove or renegotiate exit fees. Companies must also prepare their infrastructure, both technically and organisationally, for interoperability and migration in accordance with the new regulations.

A decade of sustainable development

Ten years ago, the international community adopted the 2030 Agenda for Sustainable Development with 17 Sustainable Development Goals (SDGs). As a signatory, Poland committed itself to implementing measures in the areas of economy, society and the environment. A decade on, and it is a good time to summarise our achievements and the key ESG regulations that have shaped the legal landscape in Poland and throughout the European Union.

Banking sector overview | Banking today and tomorrow | October 2025

According to estimates by the Polish Bank Association (ZBP), the last four months of 2025 may bring banks operating in Poland another PLN 10 billion in profits. This would set a new record, probably marking the last such good year. Forecasts for 2026 suggest that bank profits will decline to PLN 35 billion.

New tax limits for company cars

From 1 January 2026, new limits will come into force regarding the inclusion of depreciation charges and lease payments for passenger cars in tax-deductible costs.