In recent years, influencer marketing has become increasingly popular and an increasing number of companies and brands now use this form of promotion.
Although the nature of the activities of many influencers, i.e. paid promotion of products and services, undoubtedly constitutes advertising, for many years such activities remained outside the scope of regulation.
Last year, however, the President of the Competition and Consumer Protection Office (UOKiK) took a number of steps to clarify its position on the influencer market, which has raised more questions from business owners about how to stay within the legal framework.
Companies are looking for specific guidance on the marking and content of such advertising to avoid both administrative fines and lawsuits from competitors.
On the other side of the coin, advertisers are also wondering how to regulate cooperation with influencers and their associated marketing agencies in order to best protect their interests.
The answer to some of these issues can be found in UOKiK public announcements and the first court decisions on influencer marketing.
During our event we will answer the following questions
- What are the rules applicable to influencers and who can be held liable if they are violated?
- Which social media activity can be considered advertising?
- How can I properly label posts/reports as advertising?
- Product testing in social media: how do I compare products without exposing myself to a lawsuit from a competitor?
- What should a contract with an influencer contain?
- Krzysztof Zięba, Attorney at Law, Partner, Head of Trade & Distribution Law Practices
The event is free of charge and it can be attended either in person or online.
Onsite venue: Kochański & Partners office, pl. Piłsudskiego 1. The number of places is limited, the registration is on a first come first served basis.
A link to the online broadcast will be sent to participants the day before the event.
Event held in Polish language.