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Modern forms of advertising in the banking sector – training

The next edition of the online Digital Banking Academy training, organized by the Polish Bank Association and featuring a K&P representative, is coming on 29 May.

Agnieszka Choromańska-Malicka, Counsel, Intellectual & Industrial Property Law Practice, will present the legal environment for modern forms of advertising via the legal framework of native advertising, content marketing, virals and cooperation with influencers.

Training participants will learn the most important legal conditions for these forms, with a particular focus on requirements applicable to banks.

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