IP Stars 2025: Trademark protection can be crucial to a company’s survival
A brand is much more than just a logo. It is a promise to customers and a reputation that takes years to build. It is often a company’s most valuable asset. Therefore, in an age of global competition and innovation that continues to change our lives rapidly, the question of whether to protect a brand is irrelevant; the secret lies in knowing how to do so effectively.
After all, trademark infringements, unfair competition and attempts to appropriate a brand pose real threats that can undermine even the strongest organisation’s foundations. When building a global business, it is therefore worth having a trusted advisor on your side who will act as the guardian of your brand. But how do you choose the best? One option is to consult the IP Stars ranking.
Kochański & Partners IP Stars 2025 – high scoring in Trade Mark Prosecution and Trade Mark Disputes
Once again, this year’s IP Stars ranking results place our team in the top spot, with our Intellectual Property Practice recognised in two categories:
- Trade mark prosecution
- Trade mark disputes
This confirms the team’s class and versatility, from strategically building brand protection to successfully defending brands in even the most complex disputes.
Furthermore, the pillars of our IP practice once again received individual recognition, which is a testament to their personal commitment and the reputation they enjoy in this challenging market:
- Piotr Kochański was once again honoured with the titles of Patent Star 2025 and Trade Mark Star 2025 for his work in patent litigation and trade mark litigation in the computer technology and services, life sciences, media, and artificial intelligence sectors
- Karolina Marciniszyn was named Trade Mark Star 2025 in recognition of her work in trade mark strategy and counselling, trade mark litigation and proceedings before the Polish Patent Office in the fashion and luxury goods, FMCG, and pharmaceutical sectors
Trade Mark Prosecution – plan, strategy, execution
Obtaining trademark protection requires strategic planning and an understanding of the client’s business goals, as well as the ability to anticipate and respond to possible scenarios. This lays the foundations for the future development and international expansion of Polish brands, which is why every detail must be taken care of.
Such projects were carried out for, among others:
- Polskie Elektrownie Jądrowe – Polish Nuclear Power Plants (strategic projects in the field of Polish energy security): our assistance included assessing the possibility of registering trademarks and obtaining national, EU and international registrations, as well as developing an effective management plan for the future trade mark portfolio as part of a rebranding project
Trade Mark Disputes: when a brand goes into battle, it’s experience that counts
Trade mark disputes are multifaceted conflicts where every detail counts: nimble navigation of the rules, optimal litigation strategy, and excellent negotiation skills. Our overriding goal is always to benefit the client, whether through an injunction, a settlement agreement or a win. We have proven time and time again that we are not afraid of difficult cases:
- We advised a global FMCG giant in a complex dispute involving trade mark infringement and unfair competition. This case had an international dimension, taking place simultaneously in several jurisdictions and requiring precise coordination and a global perspective
- We advised the Hasco Group, a pharmaceutical market leader, on an opposition to a trade mark that infringed their interests. We obtained a favourable decision, which was confirmed by the EUIPO Board of Appeal. This decision, along with another positive EUIPO decision, is crucial for protecting Hasco’s entire portfolio of trademarks, thereby affirming their status as distinctive and renowned
We effectively protect our clients’ brands and trade marks
We help protect and develop both well-established brands and those just entering the market.
- We administer Pamapol’s trademark portfolio and coordinate their international filing strategy, securing their rights in distant jurisdictions such as Vietnam, China and Kazakhstan
- Ringier Axel Springer Polska has entrusted us with administering a portfolio comprising 450 trademarks, designs, press titles and domains. We represent the organisation in numerous disputes, safeguarding its reputable brands.
The future of intellectual property
We constantly monitor and analyse the latest trends, from artificial intelligence, blockchain and NFT to the unitary patent system. We advise clients on how to safely benefit from the innovations available in this new digital landscape. We identify opportunities, risks and challenges. We also help them to take advantage of EU grant programmes for SMEs.
Brands and trademarks are worth protecting
In a world where brand value cannot be overestimated and brand infringement poses a serious threat to business operations, effective intellectual property protection is not just an option — it’s the foundation of stable development and competitive advantage.
Therefore, it is worth seeking the help of those who are recognised not only within the industry, but above all by their satisfied clients.
You can find the results of the IP Stars 2025 ranking here.
Do you have any questions about protecting your brand, IP strategy or dispute resolution?
Piotr Kochański
Karolina Marciniszyn
