Media & Advertising

KZR&P provides a high quality legal services to both individuals and companies covering the full scope of Media and Advertising issues. We work alongside our commercial, corporate finance, employment, property, IP and dispute resolution teams to provide an innovative interdisciplinary service.

In particular we offer:

Editing activities

• legal advice on press law for publishers, giving of references and assessments of press material, editing of press disclaimers and replies; and

• drawing up of legal documents, including infringement of personal interests and unfair competition.

Multimedia activities

• the full range of legal services to both radio and TV broadcasters as well as digital platforms and cable operators regarding media law;
• drawing up and negotiation of contracts for film and TV production;
• representation of radio and television broadcasters, in particular representation of broadcasters in their relations with KRRiT (the National Radio and Television Council) and UKE (the Office of Electronic Communication) - drawing up of motions and documents as well as participation in license granting legal proceedings and applications for permits and licenses;
• representation of broadcasters in their relations with collective management companies, copyright issues, determination of working rules and negotiation of general contracts; and
  
• legal advice on radio and TV commercials as well as sponsoring.

Advertising / promoting / marketing

• the full range of advertising activities in the press, radio and television - including advice on legal compliance of advertising and marketing campaigns and in particular for border-line products or non-standard advertising forms, i.e. product placement;
• legal advice on all forms of gambling, lotteries, turf accounting license application;
• drawing up of contests, lotteries, incentive program regulations;
• legal advice on safety rules in organizing public events and in particular large-scale ones; and
• advice to advertising agencies and media companies on legal compliance of all promotional activities (including: event organization, regulations, contacts with contractors, drawing up the advertising campaign rules).

Mergers and Acquisitions in the media market

• supervision of mergers and acquisition projects, outlining and management of transactions, participation in the negotiating processes, drawing up of contract drafts which take into consideration the specifics of the media market.

KZR&P represents one of the largest European newspaper publishers providing it with a range of legal services including IP protection, arbitration, and e-commerce issues amongst others. It has also represented radio and television stations in matters of protection of freedom of expression.

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